Borderland Mountain Bike Challenge is very pleased that AICO has joined Dairi-Pak Packaging and Mule Cycles as sponsors for this year’s ride on Saturday 7th May. The event, which was cancelled for the last two years, still starts from Rhiwlas Village Hall but now has a new logo and an increased limit of 300 riders.
Jane Pritchard, one of the two dedicated Community Liaison staff at AICO said, “We are delighted to be supporting the Borderland Mountain Bike Challenge this year. It has clearly been a great success and well attended over the years, raising substantial amounts of money for some very deserving causes. AICO, as market leaders in home life safety strive to deliver safer homes through engaging with communities to educate and promote best practice. Our Corporate Social Responsibility programme, ‘Aico in the Community’ was developed to provide support local and national educational and charitable organisations and help build sustainable futures for communities, focusing on four core areas: Education, Business Enterprise, Charity, Volunteering. We are always looking for opportunities to provide support to charities and build relationships with organisations who are also supporting good causes”.
Dairi-Pak Packaging have been involved in the Borderland Mountain Bike Challenge since it first started in 1994 and are also a long-standing supplier to Aico, so it made perfect sense for them to partner-up with regards to sponsorship and in helping to make this charity challenge an even bigger and better event.
Jane continued, “As we are already Corporate Partners of the Midlands Air Ambulance, Aico are delighted that a significant proportion of the funds raised from this event will be donated to this very worthy cause.
We have been wanting to support the event for a few years, but like everything else, the pandemic has caused so much disruption. It is great that it is back at last. We are really looking forward to it.”
If you want more info about the challenge, go to: www.borderland-mtb-challenge.org
Pictured: Jane Pritchard, Community Liaison AICO – Picture credit: Graham Mitchell.