AICO’s community engagement officer, Jane Pritchard recently gave a talk at Borderland Rotary, and brought good news as she announced that AICO would continue to sponsor one of the club’s major events, the Borderland Mountain Bike Challenge, which will start at 10am on Saturday May 13th 2023 Rhiwlas Village Hall, just west of Oswestry.

Jane also gave a potted history of the company and its values and aims and said, “AICO has a magnificent headquarters building on the edge of the Maesbury Estate but I’m not sure that everyone is aware that the company was established in Oswestry some thirty three years ago and was built up from very modest beginnings to the national market leader in the development and supply of home safety systems, that we see today. The business is centred around our own brand smoke alarms, which are manufactured, exclusively for us, in the Republic of Ireland. As the company has grown, we have tried not to forget the community around us and have engaged with many local good causes and charities. The Borderland Mountain Bike Challenge is a good example of the way we try to help as the money raised from the event goes to support the Air Ambulance and other local groups”.

The 22-mile challenge is sponsored by Dairi-Pak, Mule and now AICO and takes the riders over natural trails, green lanes, and farm tracks, on private land in the foothills of the beautiful Berwyn Mountains and is available to riders of all levels of competence. However, it’s not for the faint hearted as there’s only about 300 meters of tarmac and probably no more than that on level ground. Some may wish to ease the pain by entering on their E-bikes and they are very welcome. You just need a bike, a helmet, and the heart of a lion!

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Picture left to right: Chris Bryan-Smith (Borderland president), Jane Pritchard (AICO), Jonathan Jones (Borderland Major Events).