Get ready to redefine your skincare routine, because a true hydrating hero has arrived. On April 13th, 2026, RoC is set to launch the NEW Hydra+ Hyaluronic Serum Stick (£34.99), a ground-breaking innovation poised to become the next essential in your beauty arsenal. Born from the celebrated success of their Firming Serum Stick, this isn’t merely about adding moisture, it’s a strategic and sophisticated move towards achieving truly radiant, youthful-looking skin.
This advanced serum stick represents a powerhouse of cutting-edge innovation, promising an impressive 100 hours of continuous hydration. At its heart lies an unprecedented complex of seven distinct forms of hyaluronic acid, working in concert with a revolutionary pro-collagen peptide and a pro-elastin blue peptide. The result? A velvet-soft, instantly sensorial texture that glides onto the skin, delivering a triple-action synergy: deep hydration, noticeable plumping, and exquisite smoothing, all accomplished in one effortless step.
Developed through a meticulous partnership with leading dermatologists and plastic surgeons, the Hydra Hyaluronic Serum Stick boasts an effortlessly quick application. Its unique formulation melts seamlessly into the skin for optimal absorption, ensuring that its benefits aren’t just surface-deep. Scientific proof confirms this remarkable blend penetrates up to 10 layers into the epidermis, guaranteeing lasting replenishment where it’s needed most.
RoC’s relentless research has masterfully crafted a formula specifically designed to combat ‘dehydrAGE-ing’ – an often-overlooked phenomenon where persistent dehydration visibly accelerates signs of aging, such as the appearance of fine lines and wrinkles. The dynamic duo of the pro-collagen peptide and a copper-based blue peptide works in harmony to visibly create smoother, plumper skin with continued use, actively reversing the tell-tale signs of dehydration.
For immediate gratification, the innovative water-gel texture instantly cools and refreshes, leaving behind a ‘water-fresh’ luminosity and a coveted, radiant, lit-from-within glow. The visible results speak for themselves: INSTANTLY, experience 100 hours of non-stop hydration. IN JUST 1 WEEK, five key signs of dehydrAGE-ing – dry skin, wrinkles, uneven texture, dull complexion, and lack of elasticity – are visibly reduced. And IN 4 WEEKS, witness skin that is visibly rejuvenated and lines that appear significantly diminished.
The Hydra Hyaluronic Serum Stick isn’t just a product, it’s an experience, a commitment to future-proofing your skin’s vitality. Prepare to embrace a new era of lasting hydration and undeniable radiance.
