In an industry often plagued by high employee turnover, Visiting Angels is pioneering a transformative approach to caregiver retention. By prioritising the wellbeing of its carers, the home care provider has achieved an impressive national staff turnover rate of just 9 percent. This represents a significant improvement from its previous rate of 12 percent and stands in stark contrast to the alarming 29.3 percent average turnover rate reported by Skills for Care for 2024 in the domiciliary care sector.
The key to Visiting Angels’ success lies in its unwavering commitment to creating a nurturing environment where carers feel valued, supported, and empowered. By offering fair pay, opportunities for career development, and continuous support, the company has fostered a workplace culture that not only attracts high-quality professionals but also encourages them to stay. This stability is essential in delivering exceptional care consistently to clients.
Dan Archer, the UK CEO of Visiting Angels, attributes the company’s remarkable retention rates to their carer-first philosophy. “Our commitment to putting carers first isn’t just about ticking boxes—it’s about building a culture where people feel genuinely supported,” he explained. “When carers know they’re valued and have opportunities to grow, they stay—and that consistency benefits everyone.” This insight underscores the notion that a stable workforce is integral to maintaining high standards of care.
The impact of low staff turnover on care quality is profound. Each office branch of Visiting Angels assessed by the Care Quality Commission (CQC) has received a ‘Good’ rating, further illustrating the connection between satisfied carers and enhanced client experiences. Dan shared, “High turnover creates instability, which can undermine trust and continuity in care. But when carers stay, relationships with clients deepen, and the standard of care improves.” This feedback loop not only helps retain staff but also ensures that clients receive the compassionate, personalized care they deserve.
In an industry often characterized by challenges, Visiting Angels is successfully defying the odds. The company’s approach is a refreshing reminder that prioritizing employee wellbeing can lead to genuine operational success. By challenging traditional industry norms, Visiting Angels is setting a new standard for care providers everywhere. Their journey emphasizes that investing in carers not only supports individual staff members but also plays a crucial role in improving the overall quality of care.
This ground-breaking strategy reflects a broader shift within the sector, showing that when caregivers are empowered and engaged, the entire care system benefits. With a renewed focus on staff retention, Visiting Angels sets a powerful example for others in the industry to follow, demonstrating that a carer-first mindset can lead to better outcomes for everyone involved.
For more information about Visiting Angels and its commitment to carers, explore their website.
www.visiting-angels.co.uk/northshropshire
01691 888558
