Shropshire-based charity Little Stars is proud to launch this year’s Santa’s Little Stars Campaign, running from 27th October to 30th November 2025, in partnership with The Darwin Centre in Shrewsbury. The campaign aims to provide Christmas gifts to children and pregnant women across the county who might otherwise go without.

Since its launch, the campaign has grown from strength to strength. Over the past four years, Santa’s Little Stars has helped 1,471 children across Shropshire, with thousands of gifts donated. With the ongoing pressures of the cost-of-living crisis, 2025 is expected to be the most important year yet.

This year’s tagline, “Every Child Deserves a Little Christmas Magic,” reflects exactly what Little Stars hope to achieve: ensuring that every child they support, from birth to age 17, experiences a little magic on Christmas morning. Little Stars also extend this care to pregnant women, providing them with a thoughtful gift at Christmas too.

Working closely with referral partners, Little Stars identifies families most in need to make sure no child is left without a gift. Last year, thanks to incredible community support, the charity was able to provide more than one present to each child, and they hope to continue this extra generosity in 2025.

Leanne, Founder and CEO of Little Stars, explains:

“Christmas should be magical for every child. With your support, we can make sure children in our community don’t miss out on receiving a gift. Together, we can spread a little Christmas magic across Shropshire.”

The campaign is once again supported by The Darwin Centre, who play a key role in hosting drop-off points and encouraging the community to get involved.

Kevin Lockwood, Centre Manager at The Darwin, said:

“We are so proud to once again support the Santa’s Little Stars campaign here at The Darwin. It is a truly special initiative that brings our community together to make a real difference for families across Shropshire. The generosity we see from shoppers, businesses, and local groups is always inspiring, and we’re delighted to provide collection points within the centre to help make donating as easy as possible. Every gift donated helps to spread a little Christmas magic, and we are thrilled to play our part in ensuring children and families have something to smile about this festive season.”

How You Can Help

Here’s how you can get involved with this amazing initiative:

Donate a Gift – New, unwrapped toys in their original packaging can be dropped off at collection points throughout The Darwin:

  • Outside the Collective
  • Outside The Entertainer
  • Outside Clarks Shoes

Visit Little Stars Charity Shop – You can also drop off gifts directly at the Little Stars Charity Shop, on the lower level of The Darwin, during our opening hours: Tuesdays, Thursdays, Fridays and Saturdays 10am-2pm.

Donate Online – Prefer to give financially? A dedicated Santa’s Little Stars JustGiving page has been set up- Santa’s Little Stars 2025 .

Get Your Workplace or Organisation Involved – Businesses, schools, and community groups play a vital role. You could:

  • Organise a toy collection at your workplace
  • Run a Christmas jumper day or festive fundraiser
  • Set up a donation point in your office, shop, or organisation

Whether you donate a toy, organise a workplace collection, or give online, your support will help bring a little Christmas magic to a child who might otherwise go without.

For more information, visit www.littlestarscharity.org or contact corporate@littlestarscharity.org.