Air Ambulance Week 2021, is taking off across the UK from Monday 6th to Sunday 12th September, raising awareness of the lifesaving work of air ambulance charities across the UK, like Midlands Air Ambulance Charity, which covers Shropshire.

During the national awareness week, organised by Air Ambulances UK, Midlands Air Ambulance Charity will also be joining other air ambulance charities around the country in a campaign called Every Second Counts and Every Penny Matters.

The campaign highlights how air ambulance charities rapidly deliver advanced, lifesaving pre-hospital emergency care directly to some of the most seriously ill and injured patients across the UK. Midlands Air Ambulance Charity is one of 21 air ambulance operators that brings the hospital to the patient when every second counts towards survival.

Midlands Air Ambulance Charity attends an average of 13 lifesaving missions a week across the Midlands, forming an important part of the emergency service and healthcare provision across Shropshire, and supporting the NHS.

Each air ambulance mission costs, on average, around £2,500 and each of Midlands Air Ambulance Charity’s critical care car missions costs an average of £224. All of the charity’s daily lifesaving missions are funded by public donations, meaning every penny matters.

Midlands Air Ambulance Charity is calling on people all over Shropshire to support the charity during Air Ambulance Week to ensure it can continue to save the lives of people like Yasmin Jukes, who was treated by Midlands Air Ambulance Charity’s aircrew after fainting and tragically falling down the stairs at her home in Whitchurch. She sustained a traumatic brain injury, multiple bleeds and blood clots to the brain, a fractured skull, severe swelling to the brain and an open fracture on her finger. Her condition was very serious.

Yasmin explains: “When I was told about the care and treatment I received, I realised how important the air ambulance response was. Midlands Air Ambulance Charity played a vital role in stabilising patients and getting them to hospital within good time.”

To celebrate Air Ambulance Week, Air Ambulances UK, Rotary in Great Britain and Ireland and Raffolux, the online raffle company, have partnered to launch the ‘Every Second Counts’ prize draw, where people can enter to win an Audi Q3 and support their local air ambulance charity. For more details and to play please visit

Emma Gray, chief operating officer for Midlands Air Ambulance Charity explains: “Air Ambulance Week is always something that we, at Midlands Air Ambulance Charity, are keen to get involved with and support.

“Following the success of our Air30 Rapid Response Raffle, earlier this year, which funded 120 lifesaving missions, we are pleased to be supporting Air Ambulances UK’s Every Second Counts prize draw, which will see our service and the wider air ambulance community supported for future lifesaving missions.”

To find out more about Midlands Air Ambulance Charity, visit: and follow the organisation on social media.

Pictured: Yasmin Jukes