The pre-hospital emergency service which covers Shropshire, Herefordshire and Worcestershire hosted a Thank-A-Thon to show gratitude to its supporters in celebration of national Thank You Day  (Sunday 7th July), a day dedicated to acknowledging and appreciating the kindness and generosity from individuals and businesses in local communities.

On Monday 8th July 2024 the charity’s aircrew, staff and volunteers contacted more than 28,000 loyal supporters to show their appreciation via phone calls and emails. It was a rewarding experience, as the team had the opportunity to speak with donors and let them know the charity genuinely appreciates every bit of support it receives, no matter how big or small.

Supporters who could not be reached by phone were thanked by email and via posts across the charity’s social media channels.

The annual national Thank You Day, which took place on Sunday 7th July, brings together millions of people across the UK to celebrate and give thanks to those that go above and beyond.

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, said: “We are incredibly grateful for the unwavering support we receive from across the communities we serve. Whether it is our kind donors, volunteers, local businesses, or community groups, we are always so humbled by the generosity shown towards our cause.

“While we regularly thank our supporters in various ways throughout the year, the dedicated Thank-A-Thon was a great way for us to collectively show our gratitude and thank all of those amazing people who enable our aircrew to save lives and provide critical care to those in need.”

Reflecting on the daycritical care paramedic, Ryan James added: “Our team responds to an average of 12 incidents every day, and it’s only thanks to our incredible supporters that we can help those in urgent need across the six counties we cover. I was touched by the experience of making calls to our generous donors and to speak to just some of the amazing people who make our lifesaving missions possible.”

To find out more about Midlands Air Ambulance Charity’s lifesaving work in your local area, visit and follow the organisation on social media.