For the first time in all the years hosting its Recognition Awards and Charity Ball, Midlands Air Ambulance Charity is asking the public to help pick the potential winner for its Corporate Partnership Award category.

Taking place on Friday 27th September 2024 at the National Conference Centre in Birmingham, and sponsored by EBC Group, the charity’s annual Recognition Awards and Charity Ball recognises the lifesaving aircrew as well as the volunteers, fundraisers, supporters and corporate partners who help make its daily missions possible.

Following an internal vote amongst its staff, Midlands Air Ambulance Charity has confirmed a shortlist of nine corporate nominees, and it needs the public’s help to finalise this year’s Corporate Partnership Award nominees.

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, said: “We are incredibly lucky to be supported by some amazing corporate partners across the six counties we cover.

“Without our corporate partners and supporters, we would simply not be able to operate our lifesaving pre-hospital emergency service. We have decided to adopt a public voting format for this particular category to highlight the generous corporate support we receive, but also because picking one winner out of the nine amazing nominees is proving a difficult task.”

The nominee for the Shropshire area is Aico. It has been supporting Midlands Air Ambulance Charity since 2017 and has raised more than £51,000. Aico pays for all its employees to take part in the charity’s Lifesaving Lottery scheme each year and supported the Garden of Reflection at its new airbase and charity headquarters. Members of the Aico team have also sponsored and taken part in the charity’s Jail or Bail event and its finance director, Matt Small, was a founding member of the charity’s Business Ambassadors’ scheme.

The other eight nominees are ABE Ledbury, Cheltenham Racecourse, Hardy Signs, ISO Quality, Kelly Plant Hire, Lord Combustion Services, Pallet-Track and Wall James Chappell.

To cast your vote for this year’s Midlands Air Ambulance Charity Corporate Partnership Award shortlist, please visit: and pick from the list of nine nominees. Remember to click the ‘submit’ button to ensure your vote is counted. Voting opened on Monday 10th June at 10am and will close on Friday 28th June at 4pm.

To find out more about Midlands Air Ambulance Charity’s lifesaving work in your local area, visit and follow the organisation on social media.