Midlands Air Ambulance Charity is excited to announce the launch of its 2024 seasonal merchandise collection, which has already proven to be a hit amongst supporters.

This year’s collection includes popular new additions of a sterling silver helicopter shaped money box, a children’s activity book and two beautifully scented reed diffusers, perfect for adding elegance and warmth to any home.

The range would not be complete without the charity’s beloved Christmas cards. This year’s selection features beautifully designed cards with heartfelt messages, offering a meaningful way to share the joy of the season with loved ones.

The charity’s 2025 Rapid Response Recipe Calendar, featuring delicious, easy-to-make dishes prepared by the aircrew is also now available. Each month highlights a new recipe, complete with tear-off postcards that can be saved and enjoyed time and time again. To complete the cooking experience, don’t miss the exclusive Rapid Response Recipe apron, designed to help supporters cook in style.

Rachael Abi Rached, head of retail for Midlands Air Ambulance Charity, said: “The festive season is a magical time of year and we’re thrilled to offer a range of affordable products, including our brand new festive home fragrances, to help us raise vital funds for our lifesaving missions.

“Every purchase directly supports emergency missions in your local area, making a real difference and helping to save lives this Christmas.”

The charity is excited to have the key items from the festive range in stock in its nine high street shops for those that want to browse the shelves in person.  Supporters can continue to donate their unwanted pre-loved items in the run up to, and during, the festive season at any of  its shops.

Explore the full festive range, including the signature Christmas cards, home fragrances, mugs, novelty helicopter socks, hoodies, and much more at midlandsairambulance.com/shop.

For supporters who prefer not to shop online, orders can also be placed by calling the charity’s head office at 0800 8 40 20 40.

Carrot Cake – a festive treat – part of our 2025 Rapid Response Recipe Calendar.

Helipad Notepad – Land your next stationery staple with our ‘heli’pad notepad.

Helipad Notepad – Land your next stationery staple with our ‘heli’pad notepad.

Lifesaver on a break socks – modelled by critical care paramedic, Ryan Ferris.