Oswestry Digital Agency Unveils Rebrand to Reflect User-First Strategy

After 16 years of helping SMEs grow through conversion-focused websites, local digital agency Pop Creative has announced its rebrand to UserBoost, a bold new identity reflecting the agency’s sharpened mission: working with ‘considered-purchase’ brands to grow through increased user satisfaction, loyalty and higher conversion rates.

Founded in Oswestry in 2009, the agency has spent over a decade serving businesses not only in the UK but all across the world. From the era of glossy web buttons and 4 Mbps internet to today’s AI-powered marketing landscape, the team has continuously evolved to meet the demands of a faster, smarter digital world.

The agency launched the rebrand with a bold twist, spending August teasing its social media audience with nostalgic throwbacks and a quiet farewell, hinting that Pop Creative was closing its doors for good.

This week, the team re-emerged under a new name: UserBoost.

Userboost has a clear signal of intent:

“Our focus on CRO since around 2015/16 has meant we have become true experts in helping businesses convert more users on their websites. Pop Creative had a legacy which had served us well, but we felt it was time to change” says Adrian Grindley, Founder and Owner of the Agency.

He went on to explain: “From studying visual communication at University, I have always been fascinated with how we can connect a message to a client’s customers. Although a lot has changed, one thing hasn’t. People should be at the centre of all business, even if websites don’t exist in 10 years time, people will still want to connect with brands. That’s what UserBoost is all about.”

With the rebrand now live, UserBoost is focused on deepening its purpose: To remove the friction between businesses and their customers.

Adrian added: “The new name and brand identity reflect the agency’s long-held belief that real growth starts with understanding your users and giving them what they came for. This isn’t just a new look, It’s a recommitment to what’s always made us effective – clarity, curiosity and putting the user at the centre of everything.”