Vicki Wilson, founder of Vicki Admin Fairy®, has been recognised as one of the UK’s 100 most inspiring small businesses for 2025 by the national Small Business Saturday campaign.

Chosen as part of this year’s SmallBiz100, the Oswestry-based business – which provides virtual assistant and business support services for solopreneurs and small enterprises – will be celebrated during the 100-day countdown to Small Business Saturday UK, taking place on 6 December 2025.

Founded in 2021, Vicki Admin Fairy® began at Vicki’s kitchen table with just one client. Since then, it has grown to support a wide range of small businesses with administrative and operational support.

“I’m incredibly proud that Vicki Admin Fairy® has been named one of the UK’s SmallBiz100 for 2025,” said Vicki Wilson, founder. “To be recognised nationally for the work I do supporting small businesses from right here in Shropshire is a huge honour. This recognition is proof that with determination, resilience, and a passion for helping others, small businesses in Shropshire can make a big impact across the UK.”

As part of the campaign, Vicki Admin Fairy® will be featured on 26 September 2025, highlighting its contribution to the small business community and inspiring other entrepreneurs.

Now in its twelfth year in the UK, Small Business Saturday is the UK’s most successful grassroots campaign dedicated to celebrating and supporting small businesses of all kinds. Each year, it encourages millions of consumers to shop local and support small businesses in their communities.

“Small businesses are the nation’s favourite businesses – bringing immeasurable value to our local communities and powering the wider economy,” said Michelle Ovens CBE, Director of Small Business Saturday UK. “Firms like Vicki Admin Fairy® in this year’s SmallBiz100 represent some of the UK’s most-loved small businesses.”

The campaign was originally founded by American Express in the U.S. in 2010 and remains the campaign’s principal supporter in the UK.

“Through our long-standing support of Small Business Saturday, American Express is proud to champion the nation’s small businesses,” said Dan Edelman, General Manager, UK Merchant Services at American Express. “Congratulations to this year’s SmallBiz100, which once again showcases the incredible vibrancy and innovation of small firms and the valuable contribution they make to local communities.”

Over the past decade, Small Business Saturday UK has generated billions of pounds in spending with small firms, with its impact lasting well beyond the day itself. The campaign enjoys widespread backing from local councils, government leaders, and communities across the country.

To find out more about Small Business Saturday and the SmallBiz100, visit:
🔗 https://smallbusinesssaturdayuk.com

For more information on Vicki Wilson and Vicki Admin Fairy®, visit:
🔗 www.vickiadminfairy.co.uk
📧 Email: hello@vickiadminfairy.co.uk