Midlands Air Ambulance Charity is excited to announce the return of its Walk4Life Challenge this September, encouraging the people of Shropshire to walk 12,000 steps a day for the entire month to raise vital lifesaving funds.

The virtual event will run from 1st to 30th September, allowing participants to complete their daily walks anywhere and at any time. The funds raised through the 12,000-steps-a-day challenge will directly support Midlands Air Ambulance Charity’s missions, enabling the rapid delivery of critical care by specialist clinicians using advanced equipment and lifesaving medications at the scene of an incident. On average, the charity attends 12 missions a day, making community support crucial for sustaining these operations.

Individuals can join the Walk4Life Challenge by registering online through Facebook and tracking their daily steps throughout September. Participants who raise £40 or more in sponsorship will receive a free Midlands Air Ambulance Charity supporter t-shirt as a token of appreciation.

Participants can also benefit from the charity’s online community group on Facebook, where they  can connect with others taking part in the challenge, share their progress, and motivate one another. Each step taken will help Midlands Air Ambulance Charity continue providing exceptional care to those in need.

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, said: “We are incredibly thankful for the unwavering support from our communities who help keep our lifesaving service operational. By joining the Walk4Life Challenge, you are playing a crucial role in our emergency response efforts and lifesaving missions. Every step you take and every pound you raise makes a substantial difference.”

To register for the Facebook fundraiser challenge, search for Midlands Air Ambulance Charity on Facebook and click on the events tab or visit: https://bit.ly/46954Zt

To join the Facebook community group, visit: https://bit.ly/3W4vqXZ

For more information about the Walk4Life Challenge and how you can get involved, visit midlandsairambulance.com and follow the organisation on social media.