Siop Cwlwm and Draenog, two family-run champions of Welsh culture and creativity, are set to make a vibrant return to the National Eisteddfod in Wrexham from 2–9 August 2025. With exciting new product launches and a heartfelt celebration of their roots, sisters Lowri and Anwen Roberts are bringing something special to this year’s festival.

This year marks 15 years since Siop Cwlwm was founded in Oswestry by Lowri and her mother, Linda Roberts, making it the only dedicated Welsh-language shop in England. The shop returns to Wrexham’s National Eisteddfod for the first time since 2011—and the first since Linda’s passing in 2023—making this appearance a poignant and proud celebration of her legacy.

Lowri is joined by her sister, Anwen Roberts, founder of Draenog, who has taken part in at least 15 Eisteddfodau across Wales. Draenog is widely known for its beautiful Welsh greeting cards for every occasion, and this year unveils a brand-new collection of bold, culture-inspired clothing:

  • ‘Rebal Wicend’ hoodies, available in a choice of two colours
  • A new t-shirt featuring lyrics from ‘Eisteddfod’ by Anweledig, a nod to a much-loved Welsh anthem
  • The return of their bestselling ‘Fel hyn ‘da ni fod’ sweatshirts, a must-have for fans of Wales’ most popular band, Bwncath

In addition to these exclusive new pieces, the sisters have planned a packed programme of live performances featuring celebrated Welsh musicians, poets, and authors,including Mari Lovgreen, Myfanwy Alexander, Hen Fegin and Eurig Salisbury (see attached timetable for full details), creating a dynamic and welcoming space at their stand throughout the week.

“This National Eisteddfod is about so much more than business—it’s about our family, our language, and our shared love of Welsh culture,” said Lowri Roberts. “We’re celebrating 15 years of Siop Cwlwm, honouring Mum’s memory, and enjoying the journey with Anwen and Draenog by my side.”

Their presence at the National Eisteddfod is a true reflection of the power of Welsh creativity, independent enterprise, and sisterhood at its heart.