An Ellesmere fashion trader is featuring in a national advertising campaign to help promote fund-raising for a charity that supports women with breast cancer.

In the past two years, Ismay Evans, who underwent a mastectomy nearly two years ago, has raised nearly £6,000 by taking over the local town hall to hold two evening shopping events in aid of Breast Cancer Now.

Her efforts have prompted the charity to include her in a series of adverts encouraging other people to follow her example.

Ismay, who runs a women’s wear shop in Ellesmere High Street, explained:  “When I was diagnosed, the Princess Royal Hospital at Telford gave me Breast Cancer Now’s information booklets.  I also looked at its website for information. I was grateful that such a wonderful group was there to support me, and that’s why I decided to raise money for the charity.”

Her story is currently being featured in social media adverts, including Facebook and Instagram, urging others to sign up for fund-raising packs from the charity.

“I was really surprised when the charity asked if I would take part,” said Ismay.  “I’m really keen to spread the message to help encourage others to raise money for this very worthy cause, as well as emphasising how important it is for women to have regular mammogram screening checks.”

Ismay is already planning to hold a third fund-raising shopping event for the charity next August.