Motorcycle enthusiasts are being given the chance to lead more than 3,500 bikes in one of the biggest and most popular biker events in the region.

Midlands Air Ambulance Charity is giving two lucky riders the opportunity to ride alongside a host of famous VIPs at the head of a procession of 6,000 bikers as part of its Bike4Life 2024 Ride Out and Festival on Sunday 28th April 2024.

Bikers who have already booked their place in the 2024 Bike4Life Ride Out, sponsored by The Bike Insurer, or anyone who buys a ticket by midday on Monday 15th April 2024, will be automatically entered into the draw to be in with the chance of leading the Ride Out alongside VIPs including the likes of Carl Fogarty MBE, James Whittam, Allen Millyard, Ollie Ollerton and more.

To enter the competition, simply buy your ticket for the 2024 Bike4Life Ride Out by visiting: Two lucky winners and their pillions will then be selected on Tuesday 16th April 2024, with the winners being announced on the Bike4Life Fest Facebook account and notified by email.

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, said: “The Bike4Life Ride Out & Festival is an important event in the charity’s calendar and every April, bikers from across the UK come together to raise vital funds and awareness of biker safety.

“The launch of our Bike4Life Ride Out competition is always a key milestone in the run-up to the event and we would urge anyone who has not already booked their tickets to purchase them now before Monday 15th April to be in with the chance of leading the Ride Out of 3,500 bikes alongside our VIPs.”

Ed Bevis, commercial and marketing director for The Bike Insurer, added: “Bike4Life is an important event highlighting the vital role Midlands Air Ambulance Charity and other road safety organisations play in saving people’s lives and giving them the best possible outcome.

“This competition is a great way for biking enthusiasts to fully immerse themselves in the 2024 Bike4Life Ride Out experience, with the top prize seeing them rub shoulders with biking stars.”

Bike4Life is run in collaboration with Safer Roads Partnership and West Mercia Police, who work tirelessly to promote road safety and to help reduce the number of road traffic collisions across West Mercia. The event is sponsored by The Bike Insurer and supported by Highways England, Shropshire Council, and West Mercia Police.

To book your tickets before Monday 15th April, visit:

To find out more about Midlands Air Ambulance Charity’s vital, lifesaving work in your local area, visit and follow the organisation on social media. Keep up to date on social media by following Bike4LifeFest on Facebook and X (formerly Twitter).

Check out The Bike Insurer’s website and see how much you could save on your insurance:

Find out more information about the Safer Roads Partnership visit